How We Work
For each and every writing project we do, we strive for the following things:
Voice. Every company has a specific voice and tone that effectively conveys its purpose and mission. At Good Ink, we listen very carefully to determine the voice and tone you’re hoping to convey, and we make sure every word in your copy reflects that demeanor. A pitch-perfect voice lets your clients know they’ve found the business they’re looking for.
Message. No matter how small the writing job, every piece of copywriting for your company has a message. Whatever you’re hoping great copy will accomplish for you – more sales, different customers, increased media attention – the key is always in a clear message. We at Good Ink make sure every scrap of your copy has one.
Damn Good Writing. We just can’t say it any other way. Good Ink believes that clear, flowing prose trumps awkward, ill-phrased copy every time. We’re not even going to mention poor grammar or clichéd phrases, because the thought of them makes us a little ill. Good Ink holds excellent writing above all else, and our clients see it in the work we do.
Integrity. We keep our word. We hold to our agreements, we don’t miss deadlines, and we’ll work our tails off to make sure our clients have what they need from us. It’s all in a day’s work for a heroic copywriter, and we never forget it.
